COMMENTARY: The Toy Industry Celebrates Valentine’s Day

Oh, Valentine’s Day—the holiday people love, and the holiday people love to hate. Whichever way you see it, Valentine’s Day is at least a good enough excuse to eat a lot of chocolate, binge-watch romcoms, snuggle up with your favorite plush, and play with Valentine’s Day-themed toys. According to a Valentine’s Day consumer survey conducted… Read More »


COMMENTARY: We Welcome Our New Toy Overlords from Arendelle!

It’s the age of Frozen, and not just because of this freezing weather we’ve been having. If you work in the toy industry, you’re probably familiar with Disney Frozen as a powerhouse license. According to data from The NPD Group, it was the top gainer among all toy properties last year, generating $531 million in… Read More »


Fun With Kids: Entertainment

FunWithKidsEntertainment

We know kids can’t get enough of Paw Patrol, Disney’s Frozen, or Doc McStuffins, and that’s why some of this year’s hottest toys are based on these entertainment giants– and more! In this video, our Toy Insider Mom Laurie Schacht and Woman’s Day‘s Taryn Mohrman show off their favorites. Disney Frozen Snow Glow Elsa (Jakks… Read More »


Fun With Kids: Imaginative Play

FunWithKids.ImaginitivePlay

We love toys that inspire kids to use their imaginations and give them the tools to create something unique! In this Fun With Kids video, our Toy Insider Mom Laurie Schacht and Woman’s Day‘s Taryn Mohrman show off a few of their favorites! My First Crayola Grow-With-Me Easel (Grow’n Up Ltd.) 3-in-1 Easel: standing easel,… Read More »