Fun With Kids: Imaginative Play

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We love toys that inspire kids to use their imaginations and give them the tools to create something unique! In this Fun With Kids video, our Toy Insider Mom Laurie Schacht and Woman’s Day‘s Taryn Mohrman show off a few of their favorites! My First Crayola Grow-With-Me Easel (Grow’n Up Ltd.) 3-in-1 Easel: standing easel,… Read More »


COMMENTARY: Sibling Rivalries Exist in the Toy World, Too

A real-life sibling rivalry exists between Disney’s Frozen Elsa and Anna products—with one sister clearly winning. According to a Wall Street Journal article published last month, Disney marketing executives expected the sisters to be equals in popularity. As such, they were caught off-guard by the overwhelming preference for Elsa, who outsells Anna in dolls, toys, costumes,… Read More »


Fun With Kids: Games and Construction

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For the gamer or the engineer in your life, there are so many great items to choose from for the holidays and this year, we’re making it easy for you! Check out the video above where our Toy Insider Mom Laurie Schacht and Woman’s Day‘s Taryn Mohrman show off some of the hottest games and… Read More »


Fun With Kids: STEM and Tech

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The fabulous Toy Insider Mom and Woman’s Day‘s Taryn Mohrman showed off the hottest STEM and tech toys in the latest Fun with Kids video. These educational toys bring what kids learn in their core curriculums to playtime, and even the little ones can get in on the tech items that their parents may have. Little Scholar (School Zone) This… Read More »