Fun With Kids: Entertainment

FunWithKidsEntertainment

We know kids can’t get enough of Paw Patrol, Disney’s Frozen, or Doc McStuffins, and that’s why some of this year’s hottest toys are based on these entertainment giants– and more! In this video, our Toy Insider Mom Laurie Schacht and Woman’s Day‘s Taryn Mohrman show off their favorites. Disney Frozen Snow Glow Elsa (Jakks… Read More »


Fun With Kids: Imaginative Play

FunWithKids.ImaginitivePlay

We love toys that inspire kids to use their imaginations and give them the tools to create something unique! In this Fun With Kids video, our Toy Insider Mom Laurie Schacht and Woman’s Day‘s Taryn Mohrman show off a few of their favorites! My First Crayola Grow-With-Me Easel (Grow’n Up Ltd.) 3-in-1 Easel: standing easel,… Read More »


COMMENTARY: Sibling Rivalries Exist in the Toy World, Too

A real-life sibling rivalry exists between Disney’s Frozen Elsa and Anna products—with one sister clearly winning. According to a Wall Street Journal article published last month, Disney marketing executives expected the sisters to be equals in popularity. As such, they were caught off-guard by the overwhelming preference for Elsa, who outsells Anna in dolls, toys, costumes,… Read More »


Fun With Kids: Games and Construction

FunwithKidsGamesConstruction

For the gamer or the engineer in your life, there are so many great items to choose from for the holidays and this year, we’re making it easy for you! Check out the video above where our Toy Insider Mom Laurie Schacht and Woman’s Day‘s Taryn Mohrman show off some of the hottest games and… Read More »