For the past few weeks it has been all heads-down, preparing for our annual Sweet Suite. We could not be anymore thrilled about it being back where it all started 3 years ago, right here in our home town of New York City!
Looking back at our very first sweet suite, we are blown away by how this event that literally started in a hotel suite, has evolved! Many thanks to all of our amazing attendees who year after year inspire us to take this sweet night of play to ALL. NEW. LEVELS.
Thursday Aug 2, the Big Toy Book’s Sweet Suite Event will be filled with cupcakes, champagne, some of THE HOTTEST toys this year and… a breathtaking view of NYC.

We are down-right giddy about the sweet spot we’ve reserved for this year’s festivities. We cannot keep it a secret any longer!!! … are you ready for it?
Home to Nickelodeon & MTV – Famed for hosting live broadcasts such as TRL and NYE in NYC – Complete with an outdoor terrace overlooking the heart of Times Square– the 2012 Sweet Suite will be held at the iconic Viacom Media Center!

So what can you expect inside?
Well–
Of course, there will be a ton of fun activities and sponsors hosting their own mini-lounges around the room.
Of course, we will have swanky swag bags chock-filled with goodies for you to bring home to the kids.
… but we aren’t ready to give away all of our secrets just yet!
What we can tell you is that this is sure to be NYC’s biggest night of play-time fun!
So… how do I get in?
One week from today, our VIP invitations will be sent.
Invited guests are free to share the open-registration link with friends, readers- however they’d like!
Last year, we sold out in 24 hours! This year we have increased the number of tickets, but if you find you miss the window and tickets are sold out, don’t fret!
Like every year, we will have a wait list and will do our best to accomodate those on the list should any tickets open up.
Hope to see you there!
*Please note: The Big Toy Book’s Sweet Suite is a private event.


Congrats! What an awesome location!
Sounds like fun! Hoping to make it to NY this year!
Awesome! Last year was great. I would love to come!
The suite was great last year and the toys & books were top notch.
Sounds like an amazing party! And incredible location!! I really hope I get to go this year!
I, for one, really enoeyjd your company and conversation! Since this was my first BlogHer, I wasn’t sure what to expect, and since I have a really hard time meeting new people and not completely putting my foot in my mouth and saying grossly inappropriate things to exactly the wrong person, I was a little nervous to arrive at these giant parties where I knew no one except my husband. I was pleasantly surprised by how nice people were, but especially grateful to you for your willingness to talk at length with a new person who found herself adrift as the rest of the group waited for their cocktails to kick in.I totally get wanting to take a break, but if I make it to NYC next year, I’ll miss seeing you there.:)
The suite was amazing! Great products and the reps were fantastic. I hope to attend again this year!!
OH I’m SO excited!! It was my favorite event at last year!! Looking forward to another great year!
What a great location!!! The kids I work with LOVE toys- and I read all over the blogosphere how awesome the ones at last years Sweet Suite were
I would totally love to come! *crosses fingers*
Amazing! Last year’s Sweet Suite was the ultimate fun time! I’m hoping to attend again this year. And that view… breathtaking, I bet!
Oh my gosh, I’d LOVE to come to this party! I missed it last year, didn’t even know about it! AWESOME location! Hope I get to see you!
That is an EPIC location! Nice – I’ll keep my fingers crossed.
Fantastic news!! I hope to see you there!
So excited about Sweet Suite. We had such a great time last year!
Was a great event last year! Amazing location and sure to be lots of fun!!
My favorite party last year! Hope to see you again
LOVE the location!!
Oh my I hope I get to come. loved the last one and also your breakfast in NYC. You guys sure know how to party
Last year was such a blast! And what an awesome location. Hoping to see you there!! =]
This sounds absolutely incredible and I would LOVE to attend! What an amazing location! WOW!!
Sounds fun!
I have only heard great things about this party and the location is FABULOUS! Congratulations and I hope I get the chance to join the party this year!
Fabulous location!!! The Sweet Suite was so much fun last year – hope to attend again
How excited! I hope I get an invite!
Viacom Media Center? WOW! How awesome for you all and what a fantastic opportunity for all the brands you showcase. Thank you for bringing this all together.
Wow that’s an awesome location! I really hope I get an invite, or the chance to go!
Sounds like it will be an amazing time!
Sounds like it’s going to be an amazing event! Praying I get an invite!
Aww, awesome!! Hope we can see you there!!
Last year’s in San Diego was fabulous!!! So fun! Hope to be able to attend in NYC.
I am so excited for BlogHer12 this year
I’d love to meet you since I missed this last year!
What a great location! Looks like tons of fun.
My First Blogher! I sure would love to come!
I heard this was the party to be at last year! This will be my first Blogher, and I absolutely cannot wait to connect with amazing bloggers and brands. Congrats on a killer location – I sincerely hope to see you there.
I hope on the list for the invites. I am not sure if got an invite last year to attend but would love to attend this year. I ‘m so excited to go to NYC for Blogher 12″
Hope to see you there.
Love your event. It was a great chance to try out toys and talk to brands. Hope to attend again this year. Looks amazing!
Sounds amazing! I have never been, this is my first BlogHer even though I have been blogging 8 years, but I hear you throw a wicked party!
I am so excited! This is my first BlogHer! Sounds like an amazing location for your event. I would love to come! Fingers crossed!!!
Whoo Hoo! Can’t wait! I didn’t go last year but went in 2010! Hope to go this year!
This will be my first year attending and it’s the first public party I’ve heard about!! Hope I’m able to nab a ticket!
I would love to attend! What an amazing location! This will be my first BlogHer and I hope to see you there!
Yay! Awesome location! Fingers crossed!
AWESOME!!!!!!!!!!!!!!!
=)
I loved this party last year. Def one of the best. Hoping to make it this year as well. Sounds awesome!
This will be my first year braving BlogHer! This would be a fabulous way to kick off the festivities!
How exciting! This will be my first Blogher and I would love to experience Sweet Suite.
Sounds awesomely sweet!
I still remember playing games with you that very first Sweet Suite in NYC!! It gets bigger and better each year! Can’t wait to see what you have planned. So exciting!
I wish we could go! =)
So excited about this fab party. Can’t wait to see what’s planned for this year.
This sounds amazing. Oh I’d love to go. I’ll be keeping an eye out for the announcement next week and crossing my fingers.
Can’t wait!
What memories! The first time I was in NYC I got a glimpse of Justin Timberlake from that very spot in Times Square…good times!
I’m so going to this! I don’t know how but I know I will. This is the kind of event that I love. <3
And 4 days later I got invited! Thank you. So geeked about this!!!
Sounds very exciting! Can’t wait to find out more!
sounds fun!
It sounds amazing! Great location too! Hoping for an invite….
That sounds awesome! How do we get in on this VIP list? I’d love to join in at this epic location!
Whirlwind of Surprises
BlogHer12 is hubby and mine’s first conference every! Hoping we can score an invite or tickets! We have 2 kids and would love to experience your party and hopefully be able to review some toys on my blog!
I’d love to attend and meet you all- have heard fabulous things about you!! Congrats on the great event locale.
I am hoping to get lucky enough to have a friend who gets an invite!
I missed it last year! I would love to know what to do to get invited!
Thanks for putting this together!!!
What an amazing location – sounds like a great event!!!
Wow, oh wow! Awesome location!
Wow, what an amazing party! I so hope I can come!!!
sounds AMAZING!!! i’m so excited for blogher and want more than anything to come to this.
What a fun time!!! I really would love to get an invite and attend, this will be my first BlogHer!!
Wow, that looks amazing! I had so much fun last year…and I just doled out the last of the gifts to my daughter last weekend (a Disney Princess Baby as a reward for potty training success).
This sounds like a lot of fun. Hope I am on the invite list.
Sounds like a blast! I’m counting down the days until BlogHer12! Would love to attend the party and meet you guys face to face
I also loved The Big Toy Book ‘s Sweet Suite in San Diego last year. It was very much an opportunity to connect one of one with some of the leading toy brands in the business. The staggered hours for guests to attend helped make this event one of the most productive of all BlogHer meetups for me. Hope I’ll again have the opp to continue the convo with those I met last year (like HexBugs) as well as to learn about all the new comers for 2012.
Sounds like a blast. Hope to be on the invite list!
Last year was so fun! My boys still have the Skylander figures we picked up there. Cupcakes and champagne sound like my kind of party!
I am so excited to have the opportunity to attend BlogHer12 and I intend to make the most of it. This party sounds awesome and I would love to attend if I’m one of the lucky ones to get an invite! Would be a great experience to share on my blog.
Truly loved both of the previous events, you ladies did such a fabulous job! Can’t wait for this year! I would love to attend again!
What an awesome venue!! I am so pumped for this party! It was my favorite party last year, for sure!
I would love an invite! Thanks so much
This sounds like so much fun!
Sounds amazing! I had a blast at the 2010 event & hope to join in the festivities this year!
What a cool location!! Fingers crossed that I’ll see you there!
This sound like so much fun!!! I would love an invite:) This would fit in perfectly with my blog genre and I am sure my fellow mom/dad readers, would love to learn all my experiences at the party! Thanks!
How incredibly exciting!! This will be my first year at BlogHer, and I’ve heard your party is IT!
WOW! I hope I can get in! This sounds amazing”
how does one get invited??
AMAZING!!! Hope I get a chance to attend this year.
Kas
me too !
I’m a total toy geek so this sounds like a lot of fun and a good way to get started on our 7th annual toy guide! Hope to see you at BlogHer ’12!
Oh I just loved the Suite Sweet last year! It was simply the best way to connect with the brands while enjoying some fab treats and of course play:) Hoping to get to go again this year. Fab location!
I am checking my mail as we speak
I love your parties,
I hope to get an invite!! My websites are sarahscoop.com and savewithsarah.com Plus I am a teacher and would love to be able to share everything with my students, fellow teachers and parents!!
Can’t wait for this event!!!
This is my first time at BLOGHER!
First time at BlogHer, first time in NYC. Your venue looks amazing, and I would love to have a chance to experience what everyone is tweeting about!
Would love to attend!!
Afraid to put away laundry that I’ll miss the invite
Heard this is going to be a killer event. Would love to be there!
Sounds amazing! I hope to be at BlogHer this year and would love to get a coveted invite.
I’m going to BlogHer 12 and would love to be invited!
So much FUN!
Last year was amazing! I’m hoping to get invited and go this year.
I’m so disappointed that I’m not able to be at BlogHer this year. The Sweet Suite is one of my best memories from BlogHer10!
Have a GREAT time EVERYONE!
ENJOY!
=)
I am so excited to tweet along and find out how everyone is loving blogher12, learn about amazing companies and products. See you all soon woohoo!
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This was by far the best event I went to at BlogHer 12! I had an amazing time and thank you for such a fabulous event!
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