About The Big Toy Book

The Big Toy Book was developed by a team of moms who know just how frustrating it can be to search online, bouncing from site to site, looking for that perfect toy or gift. We also know that parents want to be more “in the know” about what the new options are for kids, and the many places they can find them. We have a community that welcomes you, offers you a social shopping experience and a way to create “wish lists” for all of the important days in your children’s lives.  We look forward to getting to know you, sharing valuable tips and advice, and letting you know where and how to find our giveaways and parties.  We hope you love The Big Toy Book (and of course “like” us on Facebook) and that you visit often.

Who’s Behind TheBigToyBook.com?

An amazing team of moms that work from the office to home bringing you the best information on toys, games and gifts for kids.  Laurie Schacht–The Toy Insider Mom, Reyne Rice–Toy Trend Expert, Corine Ingrassia–Complicated Mama, and Jackie Breyer–Toy Book Mom. Between them they have over 50 years of toy experience and almost 60 years of “mom” experience!

Laurie Schacht, Founder of TheBigToyBook.com & The Toy Insider Mom

As a young girl with golden ringlets, Laurie loved playing with her Barbies, a love she was able to share with her three daughters and seven nieces, though they are much more into Liv and Lalaloopsy these days.

While that little girl has grown up (ringlets still intact) her love of toys and play has only deepened. It’s not unusual to find Laurie racing her Lazer Stunt Chaser around the office, singing into her Paper Jamz Pro mic (she says she doesn’t have to just sing in the shower these days), or playing a game of Bop It XT with her own kids.

In addition to her involvement with TheBigToyBook.com, Laurie Schacht is President of Adventure Publishing, the leading publisher serving the toy and licensing industries with titles that include The Toy Book®, The Toy Report, The Licensing Book®, and The Licensing Report. With more than 20 years experience in the toy industry, Laurie has serviced manufacturers, retailers, licensors, inventors and others reporting on industry news, announcing new products and staying ahead of the trends in the business.

Laurie is also the co-Publisher of The Toy Insider®, an annual comprehensive consumer guide to the hottest toys for the holiday season, which will appear this year in the November issue of Woman’s Day.  This guide is meant to take the stress out of holiday shopping for parents, grandparents, and anyone purchasing gifts for kids.

Through all of her work, Laurie strives to keep toy insiders up-to-date on all toy and licensing industry breaking news, while also keeping parents in the know about the hottest toys and best deals on the market.

Laurie has been quoted in major media outlets such as USA Today, The Wall Street Journal, and Yahoo! Finance, and has been a guest on national morning shows, including The Today Show, CBS News’ The Early Show, FOX & Friends and ABC World News NOW. Most recently, Laurie is also an active contributor to a wide number of parenting blogs such as Working Mother and Café Mom.

Reyne Rice, The Toy Trend Expert

Growing up, Reyne’s toy box rarely stored her favorite baseball mitt, since she was usually found outside playing with it where she grew up in sunny Southern California. One could have easily predicted that she’d become a hip and cool mother of two who is up on the latest skateboarding tricks, fashion doll accessories, and awesome tech toys.

These days, as a leading toy trend expert, Reyne can often be found in the toy aisles at mass, specialty and independent retailers, and surfing the toy sections of online retailers. She also attends nearly two dozen trade and consumer shows annually, sleuthing new trends for the youth market.

As a seasoned toy industry professional with nearly 30 years experience in marketing, researching and analyzing the toy industry and youth market, Reyne frequently advises the media on youth trends within toys, games and entertainment. She is one of the toy industry’s most sought-after toy trend specialists and media spokespeople.

Reyne has been quoted on toy trends in a wide range of business and consumer publications, ranging from The Wall Street Journal, Reuters, CNN Money, The Financial Times, and Fortune, to TV appearances on Good Morning America, The Big Idea with Donny Deutsch, FOX News, and NBC Nightly News. She is an internationally recognized public speaker and published journalist.

Reyne helped launch The Toy Insider®, as its inaugural Editor-in-Chief, and continues to be a co-Editor of the consumer publication, which offers moms and gift givers over 100 expert-selected toy and gift recommendations by age category each year.

In addition to working with The Big Toy Book® and The Toy Insider®, Reyne also works as a consultant with the Toy Industry Association (TIA), which represents more than 550 toy manufacturers. She has also previously consulted with the Hong Kong Trade Development Council (HKTDC), and served as the Toy Trend Industry Spokesperson for the NPD Group, an international marketing research company, after spending years marketing toys at Mattel and other toy industry manufacturers in the USA and abroad.

Corine Ingrassia, Complicated Mama

Corine is better known in the blogosphere as Complicated Mama.  This Former PR Professional and now a mother of two (a 4 year old boy & an 18 month old girl), has been a member of the blogging community since 2003, when she was channeling her inner Carrie Bradshaw and convinced the early 20’s was as complicated as life could get.

In 2008, she learned what complicated really meant (colic!) and kicked her blogging into high gear when Baby #2 arrived.

Whimsically blogging on her personal site, to an audience of other “Complicated Mamas” who are seeking balance in their full time position in motherhood, Corine has now teamed up with The Big Toy Book to share her honest Mom perspective on Toys and the Toy buying experience.

At The Big Toy Book, Corine manages all things social media and can often be found chatting with Moms on The Big Toy Book’s Blog, on Facebook, and on Twitter. So be sure to stop by, say hi & dish with her on toys and your most complicated Mama moments.

Jackie Breyer, The Big Toy Book

Jackie is the mom of a happy 2-year-old girl. Growing up, Jackie enjoyed all kinds of fun. Running around, playing sports, and inventing crazy games with her best friend, as well as board games, video games, reading (lots of reading), and riding Big Wheels with the boys. She hopes to share her love of play with her daughter, who has already become a toy tester in her own right.

In addition to her contributions to TheBigToyBook.com, Jackie is the editor in chief of The Toy Book, a trade magazine she has worked on for the past eight years and Group Editor for all Adventure Publishing titles.  Dedicated to covering both the mass and specialty toy markets, Jackie enjoys being in the know about the newest and hottest toys and licensing trends for kids (and kids at heart).

Jackie is also the editor of The Toy Report, an e-newsletter covering the toy industry on a weekly basis. Anyone can check out the latest toy industry news by visiting The Big Toy Book, or by following us on Twitter.

When it comes to picking the hottest toys for the holidays, Jackie is on top of that as well! As the editor of The Toy Insider, she helps parents and gift givers determine the best toys for the kids in their life each holiday season, and throughout the year.